Vision

Our vision

'Joy to tables all over the world' is our vision for the future. We want to safeguard a future-proof and sustainable cultivation and business. In doing so, we believe in the power of connection, from farm to fork.

We connect people, cultures and tastes by bringing joy to tables all over the world. We do so by using and valorising the entire potato as an ingredient and sustainably developing innovative solutions. Our aim is to bring joy to 3 billion tables a year in 2025. 

To bring our vision to life, we have a clear strategy in which we:

• continue our growth path in Europe and China and invest in our companies and innovations
• safeguard future-proof potato cultivation and optimise the entire chain, from farm to fork
• focus on the development of our colleagues, organisation and culture, and
• continuously modernise and standardise our processes.